Common Mistakes Startups Make While Launching Mobile Apps


Smartphones and mobile apps have simplified lives and enabled enterprises to connect with customers in a quick, easy, and seamless way. Studies show that smartphone users spend about 90% of their internet time on mobile applications, and use about 30-40 apps every month. Where there is traction, there is revenue. According to Statista, mobile apps generated a gigantic $ 188.9 billion in revenue in 2020.

These numbers highlight why user-friendly mobile applications are important for businesses. It is imperative for visibility and increasing customer engagement.
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Even though the mobile application industry is booming, not every app gets eyeballs. Nearly 30% of mobile apps are uninstalled in just 30 days of download, a survey by AppsFlyer found. Of the 5 million applications in the major app stores, only 32,000 reach the magic number of 1 million downloads.

How do businesses build the perfect mobile application that finds a place in the big league? As the first step to success, they need to know the common app development mistakes to avoid.  

What Are The Common App Development Mistakes?

A well-designed mobile application can be a treasure for start-ups looking to boost revenue. Still, one wrong move can turn apps into a wasted investment. There are many hurdles that enterprises have to design the right app that grabs eyeballs. 
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Let’s unlock some of the common mistakes that organizations make while developing smartphone apps.

  1.   Not bringing the right mobile app development company onboard

Building a mobile application in-house requires technical expertise. Hiring mobile app developers can present significant costs and it also takes time to find people with the right skill set, to get them on board, and get the project rolling. Besides, there are many aspects of mobile app development which are not directly related to engineering expertise, including UX and UI design, quality testing, and project management.

Most businesses do not have the advantage of having end-to-end in-house technical expertise that is required to build large-scale customized mobile apps. This can cause more time to deliver an end product that may not match expectations.

Bringing a third-party mobile app development services company onboard saves time and guarantees quality. The other advantages that outsourcing app development brings to the table include having access to a pool of dedicated experts, getting value for money, keeping a check on quality, and bringing flexibility and customization to your product. 

  1. Not planning for multiple platforms

The days when enterprises needed to develop an app only for a single platform are long gone. While it may be a wrong step to develop your first app for multiple platforms, it is now a cardinal mistake to disregard other platforms. You will be seriously limiting the reach of your application if you develop it only for iOS or Android.

With over 5 million applications across app stores, limiting yourself to one platform can be an unwise decision. It is important to hire a mobile app development company that is experienced in developing cross-platform applications using effective tools like React Native and Flutter. 

Most leading mobile app development companies today use cross-platform app development tools to build applications for both Android and iOS devices. Using these tools, mobile app developers can use a single source code to deploy an application on multiple platforms.  

  1. Packing excess features into your mobile application

It is not a good idea to pack your app with excessive features. Many organizations think that a feature-rich mobile application will give them an edge over the competition.

When it comes to mobile app development, the `less is more’ principle works the best. It is important for businesses to concentrate on presenting their most valued features to their users. Too many features may create bugs in the application that will hinder growth in the user base.

An overdose of features makes an application cumbersome to use and does not add much value to the user experience. It is advisable to develop an application with a few cores, highly targeted features and see how the consumer reacts to your product.

  1. Building a complicated user interface

It is important to keep the user interface of your app fuss-free and user-friendly. Users should not have to face a steep learning curve and should be able to use it instantly. Every feature and button should be simple, easy to understand, and seamless to use.

Some easy-to-use features that are an instant success with users include fast-loading screens, an easy registration process, and advertisements that don’t pose blocks in the application’s user experience.

  1. Not including analytics

Using analytical and tracking tools to gain better insights into your application is critical as it provides you with valuable information on the apps’ design, user experience, and content. 

While launching an application it is important for organizations to have clear-cut answers about who the users are, what platforms they are on, and how their experience with your app was. When you launch your app, make sure you collect as much data as possible. This will help you launch better-targeted marketing campaigns, and grow your user base.

  1. Not doing the testing

Users like mobile applications that provide a glitch-free experience. Any application that works flawlessly will always enjoy high user retention. In order to provide a seamless user experience, it is crucial to test the application over a wide range of devices in order to ensure a good first impression. And when it comes to testing an app, the job is best done by an expert app-testing team. 

  1. Recreating a web experience on your mobile app

Organizations often try to build their mobile applications as a replica of their website. This does not work, as a mobile app is not a suitable, downsized version of a website and also, it adds no value for your users. As you’re dealing with a much smaller screen in a smartphone, a mobile app should emphasize the most important features for your on-the-move user base. 

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Summing Up

Faltering during the process of mobile app development can affect the success of your application. An application’s biggest job is to engage with your customers and grow your business. To build such an app, it is important to focus on steps like requirement analysis, customer testing, and app testing. The insights you get will make your app rank among the toppers.