Who doesn’t like to have a pleasing and alluring website, right? Moreover, in this age of the internet, having an impressive is a must. Many brands often look for different ways to improve the look of their website and often overlook the strategy to embed a Twitter feed on the website.
There are many tools currently available in the market that enable users to embed Twitter feed on websites and make this process simpler. If you haven’t yet adopted this strategy or are looking for a reason for doing it, then you have arrived at the right place. This blog will help you in making the decision and will provide you with compelling reasons why you should do it.
We have listed some of the major reasons for this strategy that might convince you to adopt this strategy. So, without further ado, let’s get started.
Why You Should Embed Twitter Feed On Website :
Twitter is one of the oldest social media platforms and still holds its relevance today. All thanks to its user-friendly interface and engaging tweets posted by its users. There are ample tools available on the internet that helps you to embed your Twitter feed on the website, and these are reasons that you should adopt this strategy
1. Makes your website engaging
In this digital age, you must have an engaging and attractive website to gather more visitors. It eventually helps in gaining more brand recognition and in some way improves brand reputation. Also, in this competitive world, there are a lot of alternatives available in the market, a visitor always has a choice to visit other websites and make their purchases.
The Twitter widget helps you in showcasing tweets related to your business to your visitors. Moreover, most of the aggregator tools have the auto-update feature which works in the favor. So, you visitors get to read the tweets in real-time and also it engages them to the website
2. Adds an appeal to your website
While talking about Twitter, don’t let this skip out of your mind – Twitter is not only restricted to text-based content. One shouldn’t forget that Twitter also has the feature where users can upload visual-based content and many users post pictures and upload videos. And as we all know, visual-based content has that element that can add that extra liveliness and vibrancy to your website. So, a mixture of text tweets, images, and videos adds charisma to your website.
In addition, many tools also provide a dedicated widget and also offer the option to personalize the widget as per your need. With the personalization option, you can easily design the widget as per your need and improve the overlook and feel of your widget as well as your website.
3. Increases website traffic
Who wouldn’t like to visit a website that showcases tweets and visually appealing content, right? So when you embed a Twitter feed on a website, it makes the website more intriguing and interesting. And as it enhances the browsing experience, it can help in bringing more website traffic to your site. Also, as there is more website traffic, it simply means, it can help in improving search engine ranking. That means, if customers search for anything related to your business on the search engine, with a better ranking, it is more likely you can get more visibility. Eventually improving brand recognition.
4. Builds your brand reputation
In this stiff competition, it is important to have a brand reputation and recognition as it eventually helps in reaching the business goals. As mentioned above, Twitter feeds help in improving web traffic and eventually boost brand recognition. Similarly, it decreases the bounce rate, which also plays a vital role in search engine ranking. And thus, helping your brand is getting a better reputation in the market.
5. Encourage retweets
People feel valued when a brand displays their tweets on a brand’s website. So, when you display tweets from your customers on your website, it eventually encourages your other customers to post tweets related to your business. They do that so you can pick that tweets and showcase them on the website. This eventually leads to building a cycle where more people look to post tweets related to your brand, thus improving brand reputation.
6. Strengthens your Twitter presence
Social media platforms play a vital role in brand reputation and recognition, as many people often consider social media following as a measure to determine a brand’s reputation. Twitter is one of the prominent social media platforms, having a better reputation means, there are more chances of getting more audience. So, when you showcase tweets related to your brand, it eventually provides a sneak into your Twitter presence to your visitors and provides them the option to follow you. This can help to strengthen your Twitter presence.
Summing it up
No one can deny that Twitter is an impactful social media platform. If used correctly it has the potential for brands to reach their desired goals. By opting to embed Twitter feeds on websites, you can extract maximum benefits from the platform. Various tools in the market help you in this cause, so find them now. And add Twitter feeds to your website and enjoy the benefits they offer.