Top tool to measure content marketing performance

content marketing performance
content marketing performance

Content marketing is one of the most important strategies businesses can employ to build relationships and increase brand awareness. However, it can be difficult to measure the impact of content marketing on a daily basis. One tool that can help you measure your content marketing performance is Google Analytics. By tracking your website’s traffic and actions, you can better understand how your content is resonating with your audience. Google Analytics also provides insights into where readers are coming from (e.g., organic or paid searches), what types of ads are being clicked on, and more. By using this tool to measure your content marketing performance, you can improve your strategy and move closer to achieving your business goals.

What is a Content Marketing Scorecard?

A content marketing scorecard is a powerful way to measure the success of your content marketing campaign. It provides you with an overview of how well you are executing on your goals, and allows you to make necessary adjustments. SquidVision is a new and sophisticated way businesses can track website conversions by tracking revenue. Website conversions are crucial when it comes to measuring a landing page performance. So, SquidVision has introduced a way of tracking revenue from clicks.

There are a few things to keep in mind when creating a content marketing scorecard:

1. The scorecard should be updated regularly. It’s important to track how well your campaigns are performing on an ongoing basis so that you can make changes as needed.
2. Content should be measured across all channels. A scorecard that only measures online content isn’t complete. Additionally, it’s important to track social media performance, email marketing results, and other forms of content distribution for insights into how each avenue is contributing to your overall goal.
3. Be realistic about your goals. Don’t set unrealistic expectations for your content marketing campaign; instead, aim high and see what kind of results you can achieve.
4. Make sure the data is accurate and up-to-date. Tracking data can be difficult, so it’s important to make sure it’s accurate and up-to-date before using it in your scorecard calculations.

The following tips will help you create a successful content marketing scorecard:
1) Start by setting clear objectives for your campaigns— Knowing what you want to achieve will help you determine which metrics to track and how often to update the scoreboard accordingly.
2) Choose the right metrics

How to create a Content Marketing Scorecard

Establishing a content marketing scorecard can help you measure the overall performance of your content marketing efforts. A scorecard can help you track the following:

-Total number of blog posts published
-Total number of social media shares
-Average length of each blog post
-Number of comments on blog posts
-Number of email subscribers acquired from content marketing campaigns

How to use a Content Marketing Scorecard

One of the most important aspects of content marketing is measuring its performance. However, many practitioners hesitate to use any metrics beyond site traffic and engagement rates. A Content Marketing Scorecard can help you measure progress and optimize your strategy.

Scorecard Elements:

1. Objective: The first step is understanding what you want to achieve with a content marketing scorecard. This could be anything from tracking website traffic and engagement levels to improving brand awareness or generating leads.

2. Measurements: Next, list all of the specific metrics that are important to your objective. This could be things like unique visitors, blog posts written, social media followers, etc.

3. Frequency: How often should these measurements be taken? Monthly? Weekly? Annually? There’s no one-size-fits-all answer to this question, so find what works best for you and your team.

4. Reporting: Once all of the necessary data has been collected, it’s time to analyze it and generate reports. This allows you to track progress over time and make adjustments as needed.

What to measure on a Content Marketing?

When it comes to measuring the success of your content marketing efforts, there are a few main areas you should be tracking.
1. Reach: How many people have seen your content?
2. Engagement: How engaged are viewers with your content?
3. Conversion: How many leads or customers was generated as a result of your content?

What to do with a Content Marketing Scorecard

One of the best ways to measure content marketing performance is to create a content marketing scorecard. A scorecard can help you identify areas where you are doing well, and where you could improve your results.

There are a few things that you’ll want to include on your scorecard:

1. Identify the target audience that your content is designed for. This will help you decide which metrics to track.
2. Assess how frequently your target audience is engaging with your content. This will help you decide how much effort to put into developing new pieces, and determining when content is no longer effective.
3. Evaluate the effect of your content on various business goals. This will determine whether it’s helping or hurting sales, engagement, or overall brand awareness.
4. Track any changes in customer behavior as a result of your content strategy over time. This will allow you to see whether the right messaging is getting through and eliciting the desired response from customers.
5. Take any necessary steps to improve upon areas where results aren’t meeting expectations – this can be anything from tweaking tone of voice, refining subject matter, or adjusting approach and frequency of distribution

What is the Performance Scorecard?

The Performance Scorecard is a detailed tool that helps you measure the performance of your content marketing campaigns. It provides an overview of how well your content is performing across different channels, and how you can improve it.

The Scorecard is divided into four sections:
1) Overall Campaign Performance
2) Distribution Channel Performance
3) Search Engine Optimization (SEO) Performance
4) Impact on Business Results

What are the Components of a Performance Scorecard?

Performance scorecards are one of the most important tools to measure content marketing performance. They can help you identify areas where your content marketing is performing well and where it could be improved.

There are many different types of performance scorecards, but most share four common components:
1. Objectives
2. Measures
3. Periods
4. Analysis

How to Create a Performance Scorecard for Your Content Marketing Strategy

When measuring the success of your content marketing strategy, it’s important to have a performance scorecard in place. There are a variety of different tools available to help with this, but we recommend using Optimizely or Kissmetrics.

Both tools allow you to track how well individual pieces of content are performing, as well as how overall campaigns are performing. You can also look at specific goals you set for your content marketing and see if you’re meeting them.

Overall, a performance scorecard is an essential tool for any content marketing strategy. By tracking the progress and results of your campaigns, you can make sure that your efforts are ultimately successful.


There are a number of different tools that can be used to measure the success or failure of content marketing efforts. Some of the more popular options include Google Analytics, BuzzSumo, and Hootsuite Insights. By using one or more of these tools, you can track your website’s traffic sources, engagement rates, and other key performance indicators in order to optimize your content marketing strategy for maximum effect.