As we know, the inbox is a pretty barren place. People often go days or even weeks without checking their email. SMS marketing has its own unique challenges, but it’s no less effective than traditional methods.
The key is to make sure you’re not just meeting your customers where they are – but going beyond it. If you’re an email-based company, then consider devising a separate SMS channel using SMS API Canada instead of pouring your energy into one platform. After all, people are more likely to take action if they feel like there’s another option. We tested this out by creating multiple landing pages for the same product and sending them out at the same time.
The results were astonishing: two hours after clicking our first link, over a third of our newsletter subscribers had taken action and purchased our product. In this blog post, we’ll talk about five best practices that will help you unlock the power of SMS marketing so you can keep doing what you do best – while also getting others to take notice of you!
Transparency is key when it comes to unlocking the potential of SMS marketing. Make sure you let your customers know what you’re doing and why. If you’re sending a weekly survey, let your subscribers know what they’re supposed to fill in.
If you only tell them what you do and don’t do, they might not feel comfortable giving you their honest feedback. If you’re using an ATS, make sure you let your customers know how often you send offers, promotions, etc. They may start to wonder when and if they should expect those offers and promotions.
Be easy to find
People look for businesses online, and when they find them, they want to make a purchase. So make sure you’re easy to find. This could be in the form of having your website’s IP address or a mobile number you can dial in case of an emergency.
People also expect to be able to find you when they’re looking for you. So make sure you’re always “in the know” with the latest info about your brand. This includes having up-to-date contact info, like phone numbers, street addresses, and URLs. To keep your customers happy, be as transparent as possible about these as well.
Be short and sweet
SMS marketing is all about brevity. You can’t explain to someone why you’re the best place to buy a car or why they should visit your site. You have to communicate with your customers in a simple, easy-to-understand way. This means being concise about what you do, why you do it, and how you do it.
It also means being as vague as possible when it comes to what your product/services/ discounts are. People don’t need a full-blown sales pitch in the first few messages they receive from you. They just need to be sold on the benefits of your product/services/ deals. Remember, they’re probably not looking for a full sales pitch – they just want to make a decision and be able to take action.
Have fun with your subject line
If your subject line is “How We Earned X For Y Company”, not only will people notice, but they’ll also remember. Remember, people receive more information per click if they’re apprehensive about clicking. That’s where your subject line comes into play. You want to make your subject line as enticing as possible.
Remember, people want to click on offers, not ads. So don’t be afraid to play with the fonts and colours in your subject line. Play around with the fonts and see what kind of emotions your customers are feeling.
You can also incorporate fun facts, figures, and statistics about your product/services into your subject line. This will also give your subject line more weight and authority as compared to a plain “Buy Now” button.
Don’t be afraid to play with font
Font plays an important role in both unlocking the potential of SMS marketing and in the overall design of your website. There’s no point in having a very simple website if the fonts are all Monospaced and the colors are way too bright and bold.
If you want to attract customers, you want them to feel at ease while they’re on your site. That means playing with the fonts and colours. If you want to be even more distinctive and creative, you can also add in-line or drop-cap fonts for even more impact.
This can be done by creating a separate “fonts” directory on your server and including all your fonts there. Your visitors can also install custom fonts and add their own typefaces via an ATS. That way, you can have an entirely different look and feel on your site compared to everyone else. Your visitors will definitely notice this!
The links in your email marketing campaigns are just a small part of the puzzle when it comes to unlocking the power of SMS marketing. The key is to ensure you’re not just meeting your customers where they are – but going beyond it. By following these five best practices, you’ll be well on your way to increasing your subscribers and sales.