Why Business Analytics is Top Digital Skill in 2021

The digital economy has accelerated during the pandemic months where a majority of organizations are hiring top talent with credible business analytics certifications. In recent years, we have seen a remarkable growth in the internet industry, further boosted by the penetration of mobile technologies and AI and machine learning. 

So, is business analytics truly the pinnacle of digital skill in 2021? Or, is there more to it than what meets the eye? Clearly so, business analytics is the spine of digital economy, powered by capabilities in Big Data, Analytics, Data management, storage and security. 

Where should one start in Business Analytics?  

During the pandemic period, we all came across trends in the job market where recruiters were specifically hiring for talent with positive bend of mind and spirited approach to remote working culture. Alas, despite hard skills in coding and programming, professionals seeming lost to those who had lesser experience but showcased exemplary attitude in working with business analytics tools. 

Your career options:

Students often weigh in multiple options during their graduation. Sooner the journey begins in business analytics and intelligence, the better it is for you. Nearly 80% of the top IT professionals agree that turning to business analytics certification courses very early in their career actually had a positive influence in their growth and their vision toward the industry.

40% of the staff training business analytics professionals have a firm belief about business analytics courses proving effective in virtual interviews and industry internships during the pandemic. All of which immediately open new doors of opportunities for those looking for job desperately.

Learn New Skills: Where is Big Data Heading to?

Recruiters Want Data Skills – Yes, seriously

I wrote many blogs in the first half of the last decade where I would majorly cover topics in business analytics for students working on Excel, Looker, Tableau or Mulesoft. It was fairly tough to uncover the insights using tool and dashboards. 9 out of 10 projects would fail or would have to be extended beyond deadlines only because of one reason – the business analysts were not trained as per expectation in meeting benchmarks of data management, analytics and reporting. 

Fast-forward to 2021, and now I see basic training in business analytics program for 3 months can get you on top of any recruiter’s radar. How things changed?

We can attribute this to the prolific penetration of digital skills in the current scenario. Nearly 70% of the universities and graduation colleges are offering one or the other data science course in their curriculum. This has resulted in heightened interest in new age data science subjects such as Python development, API and Cloud computing, AI ML development and Big data engineering, and so much more.

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Part of disconnect between expectations and outcomes for analysts remain in areas related to hard core programming skills and communication. Yes, communication! Companies want analysts who can understand, interpret and explain the fine nuances of business intelligence that takes them straight into the boardroom.